The image is commonly used as an ironic reaction image used to emphasize when something is considered tough or edgy. The meme was spread by Slazo's fanbase through his subreddit r/slazo before being posted on other subreddits such as r/ memes. One of the most popular was a meme by user BoinkoMan, which gained over 400 upvotes and reached the top of the "Hot" page on the subreddit (shown below, left). Slazo's fanbase began making jokes about the ads on Slazo's subreddit r/slazo. On December 30th, 2018, YouTuber Slazo made a video about the ads which brought them to a larger audience, gaining over 350,000 views (shown below). One of the more popular ad campaigns for the game showed brief skits in which gang-related activity would happen and a cartoon man would appear on screen with the text "That's How Mafia Works." On November 23rd, 2018, YouTuber Diego Rodriguez posted examples of the ads (shown below). 35 Bosses." On October 2nd, 2018, YouTuber Михаил Железнов posted a compilation of such ads, gaining over 130,000 views (shown below). However, it became most widely known for its ad campaign showing skits in which Lvl. Mafia City has proven popular online, with over 800,000 likes on Facebook. The game involves a lot city management and grinding for upgrades (gameplay shown below). The game is a mobile strategy game centered around crime families jockeying for position to become the head clan of a city. It first appeared on the Google Play store on March 30th, 2017. Mafia City is an online mobile game for Android developed by Yotta Games.
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